The brand was introduced in the early 1930’s in India by Unilever under the name ‘Vanaspati’.
Dada & Co, a vegetable oil exporter, wanted the brand to be renamed in order for it to congruently reflect their identity, hence Hindustan Lever introduced the letter ‘L’ into their name; giving birth to the brand, Dalda.

The relationship began in 1950 with the establishment of Dalda's processing plant in Rahim Yar Khan. It had a state-of-the-art plant to provide consumers with the best cooking oil through the use of quality ingredients and expert technology. Since then, the brand has evolved, catering to the needs of millions of households all over Pakistan.
 

By now, Dalda is more than just an ingredient; it is growing into a household name. It began to make its way into the lives of millions through the launch of Dalda ka Dastarkhwan magazine, TV shows and Dalda cookbooks.

The variety of recipes and reach of the topics the magazine and cookbooks helped empower and enable women to not only cook delicious food, but evolve them into wholesome home-makers as well. With each year, the bond between Dalda and mothers grew stronger, eventually becoming unbreakable.

To further strengthen this relationship, Dalda Advisory Service is launched which aims to serve as a helpline. It then develops into a guiding light for Pakistani women.

Dalda Advisory Service vouched to provide women with an expert platform offering the latest recipes, health topics and beneficial household tips; hence adding value to their kitchens and improving the quality of their lives.

Dalda was established as a food company when it was acquired from Unilever Pakistan. This transition witnessed the name of the parent company changing; however the brand’s purpose remained the same – adding flavor, value and healthy choices to your tables.

In 2005, the company begins to export edible oils and fats to international markets including the UK, the USA, and Canada; meeting the extremely strict food quality standards of these countries.

On this journey of expansion, Dalda Foods is awarded the Halal certification from the Food and Drug Administration (FDA). Dalda’s quality and standards were recognized worldwide.

Dalda Foods is awarded international certifications pertaining to quality control and environmental management systems such as Food Safety System Certification 22000, ISO 9001:2008, ISO 9001, ISO 14001: 2004 and OHSAS 18001: 2007, ISO 14001: 2015. This distinguished Dalda Foods from the remaining oil and foods companies originating from Pakistan.

Despite increasing modernization, traditional food culture held remarkable importance in Pakistan. Millions of homemakers believed that delicious food creates memorable food moments. Staying true to this belief, Manpasand was launched. It was an affordable oil brand promoting traditional views. Insert 1,2,3 (you can pick whichever works best for you)

1. It catered to consumers from all walks of life, especially those who took pride in tradition, value and authentic taste. Gradually, Manpasand became synonymous with these beliefs and captured the hearts of the consumers.   
2. Due to its affordability, Manpasanad was able to win the hearts of the more humble consumers – those looking for tradition and authentic taste.   

 3. It catered to consumers hailing from the biggest section of the market. Since then, Manpasand has grown to become the largest brand amongst members in this area.

By launching Dalda Olive Oil, Dalda Foods begins to promote a healthy lifestyle for more health-conscious consumers, and encouraged a wholesome and sound lifestyle, free of ailments.

Dalda Foods grows bigger by adding another member through the acquisition of Tullo; a brand centered on the legacy of serving generations. It has since become a very major part of the cooking oil industry.

Dalda Foods improves the cooking oil industry’s landscape by innovating and redefining the consumer experience. Bottles replace cans, oil pouches are introduced, and Easy Pour Technology (EPT) is launched which helps in reducing oil wastage while pouring. New ranges with plastic jars and jerry cans are introduced as well.

Dalda Foods announces Pakistan’s healthiest Banaspati with VTF Technology. It is developed with the health of the consumer in mind.

Dalda Canola Oil and Dalda Sunflower Oil are also launched.

Dalda began earning a special place in the hearts of the consumers and began focusing on creating a better workplace for its employees. On the journey of providing the best to its employees, Dalda Foods wins the ‘Employer of the Year Award 2012’. This is made possible through its exemplary staff policies, learning and development initiatives and training and retention practices.

Dalda Foods launches the Health Shield campaign which highlights the importance of nutritional values available in its products. With natural goodness, low-absorb technology, vitamin A, D and E, antioxidants and omega 3 and 6, the introduction of Health Shield ensured mothers the support of the brand in terms of keeping the whole family healthy, fit and nurtured with love.

Dalda Foods wins the Environmental Excellence Award. More so, it became the proud winner of the Consumers Choice Awards for the 8th consecutive year.

After conquering the oil and ghee industry of Pakistan, Dalda Foods begins exploring other categories within the food industry. The company entered the liquid tea whitener category with the launch of Dalda CupShup. Due to its superior quality, it is the fastest growing brand within the category.

Dalda Foods has believed in providing the best to its consumers. On this journey of growth, the company is slowly evolving as the voice of mothers across the country.

A brand with a purpose, Dalda initiates a healthy conversation to broaden the mindset of people pertaining to the physical health and appearance of growing children by addressing and debunking obsolete issues.