About Us

Vision and Mission

” We make a positive difference in the lives of people with our products and services.

About Us

Dalda foods limited (Dalda Foods) traces its legacy to one of the oldest and most trusted food brands of the country. Dalda’s name has been synonymous with highest quality and utmost trust of the consumers for over 80 years.

Dalda Foods was incorporated in July 2004 as a private limited company to acquire and manage the businesses related to Dalda and other food brands which were spun off from unilever Pakistan Limited. The registered office of the company is at F-33, Hub River Road, SITE, Karachi and it has manufacturing facilities located at SITE-Karachi, Port Qasim, Karachi and Rawalpindi, Lahore, Principle activities of the Company are manufacture and sale of edible oils and fats, snacks and tea whiteners.

Over the year’s company has grown at a fast pace with revenue and sales volume doubling in the last five year’s revenue over Rs 29 bn. Company’s growth trajectory has combined organic growth as well as growing through acquisition and diversifications.
Dalda Foods is presently operating in three foods sector – edible oils and fats with its iconic brands like Dalda, Planta, Manpasand, Tullo, Bisco, Cremo, etc; in the dairy and related sector with its brand Cup Shup in the tea whitener segment and in the snacks sector through its brand Knock Out, Bash, Nimco, etc. Further expansion and diversification in other related food sectors is planned.

With Dalda brand continuing to grow from strength to strength at the top end of the edible oils and fats category, the company launched Manpasand brand in 2006 to cater to the needs of the large middle segment of the market. Since then Manpasand has successfully grown to be amongst the largest brands in its segment. Tullo, another iconic food brand of the country was added to the portfolio of company’s edible oils and fats brands when majority shareholding (86%) of Wazir Ali Industries Limited, a well-known and established company in the industry was acquired in2007.
Tullo has been nurtured back to full health and has made a successful and dramatic turn around to become one of the fastest growing and strong brands in edible oil and fats category.

Wazir Ali Industries Limited continues to operate as an independent entity as a subsidiary of Dalda Foods. To cater to the needs of the top end of its market and fill a gap in its portfolio of brands, the company successfully launched Dalda Olive Oil brands in 2007.
They are sourced, processed and packed in Spain to Dalda Food’s exacting requirements with addition of extra vitamin A and D. Since 2005, the company is also exporting its Dalda brand edible fats to UK, Canada and USA meeting food quality standards of these countries and fulfilling the needs of the Pakistani diaspora there.

 

Digital Agency: Digitz

Last Updated: Aug 2017